Most business people believe social media is a waste of time. They thought the same thing about the web back in 1994 when I started building interactive marketing programs.
Well, the statistics tell the story and social media is becoming a vital plank in any marketing plan.
The problem is… you can’t just pick up the phone and order a social media campaign. But you can make a decision and invest in your future by learning. Here’s a great resource perfect for that:
PhotoShelter is a site for commercial photographers. Their tag line is “Get seen. Sell your work.” They seem to be doing a good job of delivering on that promise.
They recently created a substantial 55 page guide for photographers to help them learn how to use social media to build business. It seemed to me that you might find this information useful as a film maker.
Social Media for Photographers is packed with actionable strategies. I made notes on my first quick read and am putting them into action today. It’s that kind of a guide.
So, even if you’ve got thousands of FaceBook friends and Twitter followers, you might get something out of it. If you aren’t at that level you definitely need to get this and start working on your social media marketing plan.